With Tandem, managing all
these tasks gets get a lot simpler
and your probability of success
rises!
We roll up our sleeves and work directly with you, serving as your extended team
We help where you need it, freeing you to focus
on what you do best
The Path
Secure Funding
Tandem invests $200k in each mobile
startup and works closely with the team for an
initial 6-month period. This allows each team
to focus on gaining traction without having to wait for
other capital. We work with founders to bring in other
investors as the business gains momentum.
Tandem has the ability to invest considerable additional
time and capital in each business as needed.
Refine Strategy
Driving mass production adoption is typically the
greatest challenge a business faces. Tandem works
with the team closely to figure out how to gain an
unfair advantage in this area.
We like to have a clear understanding of the “why”
and the “wow:” why a user will want the product and
how they will be wowed by it. We also think through
what channels and platforms can be leveraged to drive
distribution and look carefully at the competition to
determine what has worked and what hasn’t. With all
this in mind, we counsel the team on selecting a
differentiated path that has a strong probability of
success.
Assemble Team
Strategy does not matter at all if the team cannot
execute. For this reason, the quality of the team
comes first for Tandem.
Tandem works closely with the original founding team
immediately following its investment, often making
immediate additional hiring unnecessary. We will work
with the founders to add other high quality team members
at the appropriate time, using our strong network of
technology executives and entrepreneurs to help find
the best people.
Deliver Solution
Tandem believes in getting a minimum viable product to
market quickly. The team can then observe user reactions
and react accordingly.
Tandem will help provide input to product design and
technical architecture but leaves the primary development
work to the company. Where needed, we can get involved
in designing database schemas, analytics frameworks and
security architectures.
Measure & Iterate
Tandem lives and breathes business data. We push our
teams to instrument their products from end to end and
measure all user actions.
As the team collects data on the use of its products,
Tandem helps analyze the results and determine how to
adjust product design and business strategy. We come up
with ideas and suggestions on things to try, but leave the
ultimate decisions on the product and business to the team.
Grow User Traction
A great product can spread by word of mouth alone these
days now that Facebook,Twitter and other social media
platforms amplify users’ voices so much.
However, Tandem does not rely on products to take off on
their own. We work closely with the team to use social
media, public relations and channel partnerships to drive
user numbers through the roof wherever possible.
Monetize
It is important to think about product monetization from
day one even when delaying its implementation.
Tandem is experienced with optimizing monetization in
advertising, subscription and ecommerce models and often
works with a team to try multiple approaches before settling
on the right one. We look to set each team up with great
investors and executives who can add great value in this area
once we are no longer as actively involved.
